Programma 18 december 2007

13u

Onthaal in het Vlaams Parlement

13u30

Johan Valcke, directeur Design Vlaanderen
Design Vlaanderen en het ‘Belgian Design Forum’

13u50

David Griffiths, Design Management Consultant & Educator
Service Design - the Next Stage in Design’s Evolution

14u10

Steve McCallion, Executive Creative Director Ziba Design
Service Design that Pays - Umpqua Bank Story

14u45

Joannes Vandermeulen, Founder of Namahn
Mental Models of Digital Products: Shaping an Understanding of How Things Work

15u15

Vragen + discussie
ingeleid door Hans Kan, KAN Design

15u30

Pauze

15u50

David Townson, Director Newcastle, Live/Work
From Product Desire to Service Envy

16u25

Mark Vanderbeeken en Jan-Christoph Zoels, Senior Partners, Experientia
People-centered Banking Services: How the Latest Human Centered Design Approaches Could Be Relevant to the Banking Sector

17u

Maxime Szyf, MAXIMALdesign
Designing the Deloitte Brand Experience: A Successful Case of Both Customer and Employer Branding

17u30

Vragen + discussie
ingeleid door Hans Kan, KAN Design

17u50

Johan Valcke
Slotwoord

18u

Walking Dinner met ‘Meet and Greet’