Richard Green
Partner
Strategies for Planned Change
Richard leads SPC's international change management practice, working with client organizations to improve organizational performance in marketing and management. Richard works with a variety of clients including financial service institutions, labor organizations, building trades, high tech companies, and non-profit organizations helping them increase their abilities to contribute to significant business improvements.
(www.strategiesforplannedchange.com)
Richard's professional experience includes new product development, marketing and operations management with several Fortune 500 companies including Montgomery Ward and Citibank-Diners Club, where he was responsible for new business ventures and product development.
Richard has been on faculty at NYU's Stern Graduate School of Business and Fordham University. He is currently on the faculty of Pratt Institute's graduate program in Design Management teaching Managing Innovation and Change; Leadership and Teambuilding; and Strategic Marketing.
SUMMARY OF EXPERIENCE
Experienced educator, business person, and consultant. Consultant to senior management specializing on issues of self-development, strategic planning, organizational performance, leadership and team building. Professional experience includes new venture and product development, marketing, and operations management. Developer and co-author of business simulations used to train managers of global financial services. Designed, developed, and administered training programs for industry and has worked with organized labor to establish technical skills training programs.
EDUCATION
B.S., Education, Temple University, Philadelphia, PA, 1973
BUSINESS EXPERIENCE
Strategies for Planned Change, New York, NY 1986-present Partner
Management and organization development firm, specializing in the development of change strategies for individuals and organizations. SPC designs and develops experience-based learning programs designed to enable organizations to develop the talent, teamwork, the process and practice critical for continued success in a rapidly changing world. SPC develops capabilities in leadership and team development, performance management, customer and employee engagement, and strategic marketing.
SPC provides individualized personal and professional development coaching for individuals seeking to develop their managerial skills, attempting to manage changing managerial responsibilities, organizational change or cross-cultural transitions.
Clients include: Apple Computer, Molecular Tools, Colgate Palmolive, Coldwell
Banker, Chemical Bank, National Council of Savings Institutions, Kodansha International
Publishing, Bank of America, Westfield Insurance, Ralph Lauren-Polo, DKNY, St. Petersburg Russian Arts and Cultural Leadership Project, Rainforest Alliance, AFL-CIO Metal Trades Branch, and the Fund for Public Art.
Metropolitan Life Insurance Company, New York, NY 1985-1986 Director of Product Management
Directed marketing campaigns and new product introduction for life, health, property and casualty, credit card, and annuity products for Metropolitan Life/Readers Digest Joint Venture. Developed and implemented marketing strategy to include direct mail, co-op, space ads, inserts, and telemarketing. Coordinated systems, operations, research, compliance and training functions for product campaigns.
Citicorp-Diners Club, Chicago, IL 1984-1985 Director, New Venture and Product Development
Developed programs and contacts for cardholder acquisition. Identified new products and services exclusive to Citicorp-Diners Club cardholders. Effectively managed media services base operations to increase profitability, spread revenue base and create value added services for upscale T&E market to include corporate and government cardholders. Leveraged Signature magazine's 815,000 paid subscribers and 310,000 direct mail merchandise buyers to develop $31.5 million in merchandise sales.
Montgomery Ward Life Insurance Co., Chicago, IL 1983-1984 Director of New Business Development
Developed new products which increased customer base by 50,000 and revenues 10%. Responsible for promotion, sale and administrative operations of $1.5 million direct response insurance program. Directed $750,000 advertising program. Established billing and customer service systems to effectively implement and integrate telemarketing, direct response and third party product promotions.
Union Fidelity Life Insurance Co., Trevose, PA 1978-1983 Director of Marketing Operations
Directed $19 million marketing function with seven direct reports and accountability for 300 people, resulting in $70 million of insurance business per year. Responsible for strategic planning and implementation of new business strategies, telemarketing, billing and collections. Directed the coordination of systems and data entry processing activity for mass marketing life and health operations. Responsible for operations support insuring product delivery and legal compliance. Established EDP specifications and conducted automated cost benefit analysis of programs by product and market resulting in 12% cost savings.
Marketing Manager
Developed and implemented $8 million direct response advertising and telemarketing insurance program resulting in $23 million annualized premium. Responsible for internal market expansion resulting in premium of $4 million. Managed the research and development, production and promotion activities of four marketing associates.
ACADEMIC POSITIONS
Fordham University, Communication and Media Program 2005-Present
Principles of Advertising
Pratt Institute, 1998-Present
Design Management Program - Innovation and Change, Leadership and Teambuilding, Marketing Professional Services, Strategic Marketing
Arts and Cultural Management Program - Advertising
Construction Management Program - Introduction to Management
New York University, Stern Graduate School of Business, New York, NY 1998-1999
Managing Change
Institut Superieur de Gestion, New York, NY 1991-1998
Entrepreneurism; Organizational Behavior and Human Resources.
New York University, New York, NY Spring, 1991
Marketing the Visual Arts
New York University, New York, NY 1985-1994
Stern Graduate School of Business
Management Decision Laboratory provides experience-based training in management,
marketing, strategic planning, and organizational communication.
New School for Social Research, New York, NY 1988-1990
Marketing Communications
Yeshiva University, New York, NY 1986-1987
Media Studies: Marketing Communications
Hewitt School, New York, NY 1986-1987
Middle School Algebra
Central Bucks School System, Doylestown, PA 1973-1978
Elementary School Teacher, 3rd and 4th Grades
High School Baseball Coach