Workshop Futurotextiel - 28 oktober 2008

Design has developed into an unmistakeable economic growth factor that offers businesses extra value. Businesses that introduce design into their strategy distinguish themselves from their competitors in many areas. Their products are better, more attractive and are often manufactured at a lower price. This undoubtedly has a positive effect on the turnover, the profit margin, and the growth of the business. Such establishments are characterised by a unique business culture and distinctive image. Design really does make the difference.

Design is so much more than just a product. It is a complete process in which a specific business philosophy is proposed. Creativity and the willingness to innovate are the very first steps in that process. In order to succeed, managers must always be thinking ahead, dare to take calculated risks and be prepared to work together with designers and other specialists from a very diverse range of professions. That is no simple task.

Design Flanders organises workshops to help support managers and designers in that growth process. They can listen to testimonies, discuss specific cases, ask experts for advice, build up their network, etc. The number of participants is limited in order to create an optimum environment for interaction with the speakers. During the workshops, doubts make room for innovative initiatives.

In the framework of FUTUROTEXTIEL 08, Design Flanders is offering a very special programme. Everything revolves around textile and design; every possible aspect is touched upon.