Design Effectiveness Workshop

Would you like to know more about the economic effects of using the services of designers?
Design Flanders is offering you the chance to take part in a two-day workshop at the exceptional price of EUR 150, which includes the book Design management by Gert Kootstra.
The number of seats is limited to 30 persons, designers and firms.

The Design Effectiveness workshop will be taught by Gert Kootstra. Gert Kootstra (1962) is the director/owner of Census designmanagement bv, and works from there as a design and management consultant. He specialises in the role of design during brand development (corporate branding), but is also involved in professionalising the function of design within organisations. Gert studied publicity design. After nearly 15 years as a designer, team leader, consultant and partner for a prominent design firm (Tel Design), he founded Census in 1999. Gert has a great deal of experience with design projects, both from a firm’s and a client’s perspective. As from 2000, he applied himself to professionalising design in various capacities and received a Master’s degree in Brand Management from the Erasmus University in Rotterdam. As a design management consultant, Gert splits his time between his own consulting firm, Census, research for the CBRD/INHOLLAND and holding the head lecturer’s post in the Master of Design Management programme (EURIB). In addition to this, he has also written several books and articles on this subject.
www.census.nl